Know exactly where your deal stands
Every other platform tells you a file was downloaded. That’s not information.
You send the package Tuesday. Friday comes and you have no idea whether the buyer read the rent roll, skimmed the summary, or never opened it at all. So you follow up on a schedule and hope. Shrubs replaces the guess.
What you actually see
Per person, per section.
Not “someone downloaded a file.” Which named party opened the financials, at what time, for how long.
Time on section.
Eleven minutes in the rent roll is a different conversation from forty seconds on the cover page.
What got skipped.
A buyer who jumped straight past the environmental report either doesn’t care or already knows something.
Repeat visits.
The strongest early signal of genuine interest there is. Someone on their fourth visit is building conviction — or building an objection. Either way, call them.
Drop-off points.
Where people stop reading. If six of twenty stop at the same page, that page is the problem. You can’t fix what you can’t see.
Real-time notifications.
Know while it’s happening, not in a weekly report.
How to read it
| What you see | What it usually means |
|---|---|
| Opened once, under a minute | Not real. Deprioritise. |
| Long on the summary, nothing else | Likes the story, not yet the deal. |
| Heavy time in the financials | Serious. This is your buyer. |
| Three or more return visits | Building conviction or an objection — find out which. |
| Forwarded internally | Being evaluated by a committee. Offer to present. |
| Everyone stops at the same page | Your document has a problem there. |
Why this changes the work
Follow-up stops being a calendar decision and becomes an event. You spend your Tuesday on the two people actually leaning in, not the twenty on a list.
And when a deal dies, you know where it died — which makes the next one better.